Saturday, October 12, 2013

7% of marketing departments take responsibility for big data

Three quarters of enterprises now say they use big data for strategic decision making, with 65% of finance heads confirming this to be the case.

However, the Stibo Systems survey revealed that, despite being used across different business units, 61% of senior managers said their company’s data was held by the IT department, with only 7% saying it was the property of marketing, 21% saying finance, and 9% admitting to not knowing who owned their business’s data.

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