Nearly 2.5 billion of the world’s 4.3 billion mobile phone users this year will be in Asia-Pacific—a share that’s expected to increase over time—according to eMarketer’s latest Global Media Intelligence Report produced in collaboration with Starcom MediaViast Group, which explores a region where internet access is often mobile-first, and considers how marketers can reach the largest chunk of the world’s population.
eMarketer estimates that 2.43 billion people in Asia-Pacific will use a mobile phone at least monthly this year. That translates to 56.3% of the world’s mobile phone users, according to estimates included in the report. More than 1 billion of these mobile users will be in China alone, and about half that number will reside in India. By 2017, eMarketer estimates, Asia-Pacific will have nearly 3 billion mobile phone users out of a total 5.10 billion across the globe.