Saturday, October 5, 2013

Distracted customers

Responsys launched its ‘Distracted Consumers’ whitepaper this week, looking at the attention spans of consumers. 

  • The report, which surveyed approximately 2,000 adults, found that UK consumers are on average spending 30 seconds or less reading or listening to marketing communications online. 
  • 50% of consumers spend on average between 5 – 30 seconds on incoming marketing emails.
  • 32% spend the same amount of time reading marketing texts.
  • Incoming social posts from brands are the least likely to be read with 27% of consumers spending 5 – 30 seconds reading tweets, Facebook posts or content posted on other social channels.

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