Responsys launched its ‘Distracted Consumers’ whitepaper this week, looking at the attention spans of consumers.
- The report, which surveyed approximately 2,000 adults, found that UK consumers are on average spending 30 seconds or less reading or listening to marketing communications online.
- 50% of consumers spend on average between 5 – 30 seconds on incoming marketing emails.
- 32% spend the same amount of time reading marketing texts.
- Incoming social posts from brands are the least likely to be read with 27% of consumers spending 5 – 30 seconds reading tweets, Facebook posts or content posted on other social channels.