New research suggests that mobile video is actually more effective than desktop in terms of clicks throughs, after the average CTR for smartphone and tablet campaigns tripled in the past 12 months.
In fact, online video viewers are almost three times more likely to click through to a brand’s website from their smartphone than their laptop or desktop computer.
Using data from more than 3,000 branded campaigns, Unruly found that the average CTR for mobile is
13.64% compared to 5.45% on desktop.
Similarly, interaction rates for mobile have more than doubled in the last year (up 105.63%) to 22.64% in Q3 2013.