Sunday, October 27, 2013

Internet display ad spend up 27% globally

Global on internet display marketing increased by 26.6% in the first half of 2013 according to a study by Nielsen.

Asia Pacific and Latin America contributed heavily to this growth, with increases of 43% and 38.5%, respectively.

In comparison, TV advertising grew by 4.2% and accounted for 58% of total adspend, while newspaper adspend fell by 2%.

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