Saturday, October 12, 2013

Mobile adspend up 127% to £429m in first half of 2013

Image representing IAB as depicted in CrunchBase

Mobile adspend in the UK grew to £429.2m in the first half of 2013, an increase of 127% compared to the same period last year.

The data comes from a new report by the IAB, which also found that mobile now accounts for 14.1% of all digital advertising spend – nearly double the 7.2% for the same period last year

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