Monday, October 21, 2013

Mobile users expect same experience as on desktop

Audiovox SMT5600 with the new Qtek Smartphone

New research into consumer attitudes by Vibrant Media shows that seven out of ten smartphone and tablet users (72%) expect the same quality of content experience across all their digital devices.

Furthermore, the research shows that most owners of handheld devices – 81% of smartphone users and 71% of tablet users – still prefer to consume content on their desktop or laptop computers.

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