Saturday, October 19, 2013

Online retail's golden 1%

Just over 1% of a retail website’s users generate as much as 40% of its revenues according to new research from Qubit.  


Based on analysis of 950m page views from more than 123m website visits, the research found that a customer segment identified as 'big spenders' make up just 0.03% of total users but create 30% of revenue.  

Intensely loyal to their chosen retailer, they visit their preferred sites 300 times more often than the average user.  

They’re 20% more likely than the average to be using a tablet, but are 10 times less likely to be visiting via a mobile. 

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