After exiting the carbonated soft drinks (CSD) category around two decades ago, Parle Agro is once again hopeful about prospects in this segment and is all set to enter the market with a new coffee flavoured fizzy drink christened Café Cuba. In 1993, the company surrendered to the vice-like grip of beverage multinationals in India, and sold iconic brands such as Thums Up, Limca, Gold Spot and Citra to the Coca-Cola Company. A non-compete clause which was part of the arrangement ensured that Parle Agro stayed out of the carbonated segment for a good many years. In the meantime, the company focused on its fruit based drinks portfolio and built brands such as Frooti, Appy and Appy Fizz. Apart from its beverages portfolio, the company also sells packaged water Bailey, Softease toffees and baked chips Hippo. Parle Agro today has a turnover of R2000 crore, up from R300 crore in year 2003.