A new consumer report from Vibes reveals the extent of showrooming and highlights how to combat the behavior with personalization.
There has been a significant rise in showrooming behaviour since 2012. According to Vibes latest "Mobile Consumer Report: Combat Showrooming with Personalization", 44% of consumers frequently showroom and 36% now use their mobile device in-store more than they did a couple of years ago.
Showrooming is more prevalent among younger age groups. Vibes' report found that half of those age 35 and under showroom 50% of the time, while just 31% of those age over 35 do so.
Overall, there has been a whopping 156% increase in consumers who made a purchase from a competitor while in a store.