Friday, October 25, 2013

Triggered email open rates are four times higher than newsletters

Data from ExpertSender shows that the average open rate for triggered emails was consistently around 45% to 55% for the year to date, some four times higher compared to email newsletters which averaged around 10%.

In regard to clicks the results aren't quite as clear-cut. The data shows that the average click rate achieved by triggered emails was around 4% to 5%, while the CTR from newsletters ranged from 2% to 3.4%.

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