Saturday, November 23, 2013

Cart abandonment higher in the week

Tesco online grocery shop

Q3 data from remarketing technology vendor cloud.IQ reveals online retailers on average experience cart abandonment at a 25% higher rate during the week than at the weekend. Wednesday’s saw the highest rate of abandoned carts.

Cart abandonment is a problem for any business selling online with 75% of consumers admitting they regularly abandon purchases at the checkout stage. 
With abandonment rates at their lowest just before the weekend, cloud.IQ posits this is a good time to target your customers with cart recovery emails, although, of course, best practice will vary from business to business.

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