Thursday, November 7, 2013

Facebook an Important News Source for Users, but Not on Purpose

Facebook users passively read and interact with news stories while browsing on the site

eMarketer estimates that more than 46% of the US population will use Facebook this year. And half of those users get their news there, too, according to a September 2013 study from the Pew Research Center.
Though the most common way for adults to get news is by watching local TV news or national evening network TV news, Facebook users absorb current events practically through osmosis. Since a large part of browsing the site consists of passively taking in information while scrolling down Facebook’s news feed on the home screen, users engage with news stories by accident.
However, users engaging with news stories on the site do not go to Facebook seeking news. Rather, nearly 80% interact with news stories while performing other actions, according to the study. Facebook users reported going to the site to see what family and friends were up to or seeing photos and videos they posted.

Read more

No comments: