Wednesday, November 6, 2013

New examples of branded Vines

Vine has introduced a new ‘sessions’ feature, which means you can now save up to 10 Vines for editing or adding footage to at a later date.
You can also play around with the timeline of individual saved Vines by reordering separate shots, which means the user can fix any mistakes in the recording process.
An earlier update introduced ghost, which allowed the user to check the composition of the frame by faintly superimposing the previous shot over the screen.
These updates only serve to make Vine more user-friendly and professional. The upshot is we’re likely to see much better quality Vines in the future, as users now have the ability to re-edit and polish their own work.
These improvements arrive shortly after Instagram added video functionality to its photography app. Some saw Instavid as having a major advantage over Vine – 15 second length, choice of cover photo, Instagram’s own selection of filters – but with Vine amassing 40m users in just nine months, Vine is still a viable playground for brands to exploit.
Let’s take a look at the most recent examples of branded Vines…

Tide

Tide created a whole slew of spooky and kooky horror movie homages on Vine. These being my particular favourites…
Psycho
Carrie
The Ring
I particularly like the parallel viral conceit that, just like the cursed video featured in the film, you have to share this video within seven days, otherwise…

Oreo 

The cookie company followed Tide's suit with this great homage to The Shining.
It also carries the tagline “All milk and no dunk makes Oreo a dull cookie.” That probably doesn’t say much for the product itself, but I do love The Shining.

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