The Procter & Gamble Company has signed an agreement establishing Teradata as the foundation technology platform for P&G’s award-winning cloud-based Global Consumer Relationship Management program.
P&G’s customer relationship management program connects with millions of individual consumers across the globe and this agreement enables the consolidation of all program activity into a single, scaled solution. The consumer insight solution for P&G is delivered as a cloud-based, end-to-end service.
“The service offering provides P&G with a scale solution that enables us to better-manage our CRM program globally,” said Andy Walter, P&G’s vice-president of Global Business Services. “By leveraging this technology and expertise, we expect to develop a better understanding of how our consumers want to engage with P&G, so that we may tailor and personalize content to create meaningful and lasting relationships with them.”
Said Ephraim Flores, manufacturing industry vice president, Teradata, “The Consumer Insight solution Teradata has developed for P&G will deliver the breadth and quality of service P&G requires. This will enable P&G to quickly begin to realize the value of Teradata’s powerful technology in more effective and cost-efficient marketing. Teradata’s direct-to-consumer centralized marketing functions and sophisticated capabilities are proven to deliver more effective marketing campaigns and economies of scale compared to multiple marketing systems supporting different brands and geographies.”