Saturday, November 9, 2013

Showrooming update

Almost a third (30%) of US shoppers now use a smartphone while in-store compared to 40% in the UK, according to a new report into ‘showrooming’.

Furthermore, separate data taken from the new Econsultancy/BuyDesire Mobile Marketing and Commerce Report found that retailers don’t actually see showrooming as a threat to their revenues.
The report found that although 67% of companies acknowledge that the number of customers using smartphones in-store is increasing, only 11% believe that showrooming poses a threat to their business.

Perceptions of in-store use of mobile and showrooming (retail respondents)

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