Monday, December 30, 2013

60% Of The Breakfast Cereal Market Later, Kellogg's Turnover Tops INR 500 cr

Kellogg grows 31% to cross Rs 500 crore sales mark in India
The world's largest breakfast cereal maker, The Kellogg Co, crossed Rs 500-crore sales mark in India after growing 31% last fiscal and more than doubling its business in three years, helped by India-centric innovations and single-serve affordable packs that attracted new consumers. 

The American firm's rapid growth has come at a time when most of its multinational rivals, including NestleBSE 0.63 % and Heinz, have been struggling to register single-digit growth numbers in a slowdown market.

Kellogg's new launches in recent years include Heart-to-Heart oats, bran wheat flakes, and Chocos and Honey Loops made with whole grain. 

Kellogg India has been growing at a scorching pace since Pendurkar took over in 2010. 


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