Monday, December 23, 2013

Brands could increase engagement and revenue by sending more emails to customers

After analysing their own client data of more than 2.2bn emails sent to 40.6m recipients, Alchemy Worx has found that brands can generate four times the number of opens, clicks, and revenue by doubling the number of emails they send to consumers.

The research found that, if a brand were to send just one more email to its customers per month than it 
normally did they could, for a list of 5m subscribers, achieve an additional 1.9m opens (38% of the list) and an extra 175,000 email clicks (3.5% of the list). 

Ultimately, by sending one more email brands could deliver an additional £1.8m in revenue from email and deliver tangible return on investment to the brand.

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