Thursday, December 26, 2013

How Consumer Packaged Goods Brands Perform On Facebook

Facebook users are twice as likely to click on ads for consumer packaged goods, and mobile CPG ads drive 2.2 times the engagement of desktop ads and lead to five times more likes, according to a recent study by enterprise marketing technology provider Unified.
Unified also found that CPG brands’ costs per click are lower than non-CPG brands, as are theircosts per thousand impressions (CPMs).
And for CPG brands, marketing to men is different than marketing to women.

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