AaramShop in Media
Brand Engagement Center
Saturday, December 7, 2013
Mobile accounts for 40% of PPC spend
Smartphones and tablets accounted for nearly
40% of all paid search advertising spend
by retailers on Thanksgiving and Black Friday, and 44% of all clicks on paid search ads.
But 73% of sales revenue from paid search still came via shoppers using desktop computers.
Informed SEOs generally in favour of Enhanced Campaigns
Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success
Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study] Organic vs. Paid Traffic Mobile & Tablet Traffic
Facebook Advertising and paid search return
Will the number of consumer reviews in PPC ads affect credibility?
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