Monday, December 16, 2013

Online sales were worth £164bn in 2012

The ONS's new Ecommerce and ICT Activity Report, which includes annual data from 2012, shows that website sales totalled £164bn representing 6% of total UK business turnover in 2012.

Looking at the use of social, the data shows that a third of companies (33%) that use social do so to develop the business’ image or to market products. 

A further 23% use social to respond to customer opinions, reviews or questions, while 12% use it to involve customers in the development or innovation of goods or services.

Interestingly, almost half (44%) of the largest businesses (1,000 or more employees) used social media to recruit employees in 2012.

Proportion of businesses using social media, by size of business, 2012

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