Tuesday, December 24, 2013

The growing influence of mobile in-store

A new white paper from Deloitte shows that the percentage of store sales where mobile phones are used as part of the shopping journey stood at 6.8% in 2013.

This equates to £18bn of store sales, up 45% on 2012. 

Deloitte forecasts that the mobile influence factor will reach 10%-15% of store sales by 2017.

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