Segmentation is one of the key weapons of the success marketer.
It's allowed them to get the right messages and products to the right people. It's a core part of the marketer’s tool kit.
So what can marketers learn from segmenting their social audiences?
Few marketers have a clear picture of who is in their audiences and how they might apply the tools of segmentation to their social strategies.
A social media manager can use segmentation to understand exactly what content to create and who to engage with based on what actually matters to their overall marketing strategy.
Here are three ways you could segment a social media audience.
- By demographic.
- By who influences them.
- By the hidden affinities within the audience.
To demonstrate, we looked at the public Twitter data of several well-known brands.
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