Sunday, January 5, 2014

CPG mobile ads drive highest interaction rates: report

Consumer packaged good brands and automakers are averaging some of the highest click-through and engagement rates in the industry by focusing on engagement rather than conversions, according to a new report from DG Mediamind. 

 On the reverse side, the report suggests that direct response verticals such as travel are having a tougher time with mobile advertising because of the cookie limitations in tracking a big-ticket purchase such as a hotel booking. DG MediaMind’s new Mobile Benchmarks report is based on more than 2 billion mobile advertising impressions that were delivered across more than 1,000 campaigns in 2013. 

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