Friday, January 17, 2014

Cross-channel marketing on the rise

Image representing Twitter as depicted in Crun...

Research from Responsys has found that  the number of top 50 UK e-tailers orchestrating their marketing campaigns across multiple digital channels rose by 43% in twelve months. 

The figures show that the top 50 UK e-tail brands are increasing their efforts to exploit the potential of cross-channel marketing, with 80% of those brands found to be running social programmes, compared to just 56% in figures for the previous year.

Responsys found that the average top UK e-tail brand now maintains an active presence on 2.7 social networks, with Facebook, Twitter and YouTube being the most popular platforms. The results highlight a jump in the number of online retailers using Facebook to actively encourage customer engagement by asking for feedback on products or answering questions, with a year-on-year increase of 24%, up from 67 to 83%. 

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