Friday, January 24, 2014

Do Facebook ads drive 60% increase in sales revenue

Q4 2013 saw a spike in quarter-on-quarter impressions and click-through rates on paid Facebook ads.

The latest report from Kenshoo seems to bolster the logic in this possible change in direction for Facebook into a more ad driven marketing landscape, rather than a content driven one.
Core impression and click volume metrics rose more than 50% in Q4 vs. Q3.

Increased engagement drove click-through rate up 10% quarter-over-quarter (QoQ).

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