The time consumers spend on mobile devices is increasing every day, making mobile a central channel for business activity.
As a result, an mobile strategy that drives results is essential for today’s businesses. Companies that don’t effectively engage customers on mobile channels will fall behind more innovative competitors.
Mobile usage has grown exponentially around the world, and it continues to accelerate. By the end of 2013, more than 1bn smartphone units will have been shipped worldwide.
More consumers have smartphones than ever before, meaning they have access to their favorite brands with the swipe of their fingers.
Read on for predictions of key mobile trends we expect to see in 2014, and how brands can take advantage of these consumer behaviors.
1. A mobile-first approach in 2014
2. The ‘age of impatience’ demands speed
3. Quality over quantity in the mobile app market
4. Mobile payments will finally take hold
5. If you can’t beat the showroomers, join 'em!
Mobile strategy: the key to staying competitive
As mobile has moved from 'nice to have' to 'must have', businesses that don’t take advantage of the opportunity mobile gives them to reach customers will fall behind over the next 12 months and beyond.
Consumers will be more dependant than ever on their mobile devices in 2014, and they’ll abandon brands that don’t offer a seamless and exciting mobile experience.