When a good idea comes along in retail and digital there are soon many, many start-ups getting in on the action.
Take loyalty apps for example. Loyalty is a big beast. Many types of company may consider it part of their remit, from digital payment solutions, to social-style check-ins, to group buying sites, or indeed a retailer’s own app.
Whether customers will settle on retailers’ own apps or on a generic loyalty scheme provider (perhaps lumped with payment) remains to be seen.
But of those tens of consolidated loyalty apps, which are the best? Here’s the list of five I think are most interesting. Whether mobile wallets such as PayPal and Google Wallet will buy them up remains to be seen but the space seems set to get richer before it gets poorer.
6m people use shopkick, which makes it the most used shopping app. Of course, the term shopping here refers to physically shopping in store.
Shopkick already partners with Macy’s, Target, Best Buy and JC Penney, as well as with payment providers like Visa and MasterCard, and brands such as P&G and L’Oreal. Shopkick has more than 150 partners in total.
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