Sunday, January 5, 2014

Rising digital influence on consumer shopping.

Digital technology has permeated the path to purchase as websites, social media and mobile apps are used by consumers for product research, price comparison and even product purchase. 

In a recent survey by Deloitte, 92 percent of consumer packaged goods (CPG) executive respondents agreed that e-commerce is a strategic sales channel; however, only 43 percent believed their company had a clear, well-understood digital commerce strategy.

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