Friday, January 31, 2014

Tablet users expect desktop content and an optimized browsing experience

A new study into tablet usage found that two-thirds of US and UK tablet owners use their device for researching product information before buying online (66%), making it the most popular consumer activity.

This was closely followed by watching videos/browsing photos and checking prices or store information (both 63%).

The research by Usablenet confirms much of what we already know about tablets in that the devices are mainly used during ‘lean back’ leisure time in the home.

Only 5% of US and UK respondents stated that they use their tablet mostly for work compared to 73% 
who use their tablet primarily at home, either while watching TV or while in bed at night.


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