Data from mobile agency Poq Studio shows that over the Christmas period conversion rates from apps (1.8%) were closer to desktop (2.4%) than to mobile sites (0.73%).
This is indicative of the fact that mobile apps are generally used by loyal customers. The data found that 78% of apps users were return visitors, compared to 40% on mobile sites.
The report, which includes data taken from November and December 2013, also shows that iOS drove the majority of mobile sales with 80% originating from iPhone, iPads and iPods.
Conversion rates by device