Even the most well-optimized local SEO campaigns can be enhanced to deliver more incremental results. The last thing brands that have built successful local SEO programs should do is rest on their laurels while competitors catch up. Instead, they should consider further defining tactics and strategies.
1. Google+ Verification & Optimization
2. Promote Your Google+ Page
3. Yelp Optimization
Yelp is an important reviews platform that is referenced by Apple Maps when users search for local businesses.
4. Video Production & Optimization
It helps to have geo-tagged video associated with a business and integrated into the business' Google+ optimization strategy.