5 Social Media Profile Optimization Tips for Brands
One of the easiest things you can do as a social media marketer is to optimize your social media profiles. It only takes a few minutes to improve a social media profile, and most of the optimizations can be implemented when you first create the account.
Here are five recommendations to help optimize your social media profiles.
1. Branded Cover Photos and Background Images
Every social network has different image dimensions for cover or background photos, but the reasoning for why we want we want our logo on the images is the same: branding. The cover image is usually the first thing a user sees when he or she becomes a fan of your page, and you want to give them a good impression of your brand.
On Facebook, adding a logo to your cover photo turns it into a giant brand billboard. If a fan "likes" the cover photo, it could show up as a story in a non-fan's feeds.
Why not make the Facebook story a giant brand billboard? If you aren't adding branding to your cover photo or background images, you're missing out on a great opportunity.
Here's an example of great branding on a Facebook cover photo. It's simple and effective:
Sometimes brands get creative with a cover photo by letting it "bleed" into the profile picture:
2. Link to Other Social Media Profiles
One of the easiest ways to activate your brand loyalists on another social platform is to tell them about it. Simple updates informing fans that you just launched an Instagram account can do the trick, but the time the post sits in the feed (regardless of social network) is ephemeral.
A quick way to fix this problem is to have easy-to-find links to your other social networks within your profile. Pinterest, Facebook, and Google+ provide the best opportunities to link to your other social profiles.
Let's start with Facebook. First, you can add Facebook apps that link or showcase other social profiles. The Instagram and YouTube apps can be found in the app store, and Pinterest or Twitter can be added through WooBox.
Here's an example of a page (Kitchen Daily) with a Pinterest, Instagram, and Twitter app activated.
You can also add links to your social profiles in your Facebook profile contact information by putting a comma and a space after your main website URL. I highly recommend putting links to your other social profiles here because it will help users easily locate your other official social accounts.
The National Guard added links to all their other social profiles within the Facebook contact information so that users can stay connected with them across the web.
Next, you can add a link to your Twitter profile within your Pinterest account. Go to Settings>Social Networks, and log in with your Twitter account. When it's linked, it will show in the profile like this.
Google+ gives you the ability to link your other social profiles in the About>Links section of the profile. Connect everything, especially YouTube.
By linking to the other profiles, it will help Google connect the dots between your content and your social accounts. The YouTube connection is especially important because Google+ now powers the commenting system.