Saturday, February 22, 2014

Digital marketers plan to invest in CRM, analytics and email in 2014

Just over two-thirds (70%) of businesses are planning to increase investment in digital marketing technology in 2014, according to a new report from Econsultancy and Responsys.

In comparison just 2% of businesses will decrease their level of spending while 28% will maintain the same level of investment.

These figures, which come from the Marketing Budgets Report 2014, are largely consistent with the findings from last year’s survey with just a few percent difference for each answer.

What best describes your plans for digital marketing technology spending in 2014?

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