Monday, February 3, 2014

Email, social and SEO are most common channels for APAC marketers

Data taken from Econsultancy’s State of Digital Marketing in Asia Report shows that the toolkit for APAC and European marketers is largely the same.

When asked which of the following digital marketing channels they currently use, email emerged as the most popular answer among APAC businesses (79%).

This was followed by off-site social media (6%) SEO (61%), and content marketing (58%).

Although non-desktop traffic is accelerating and the region has impressive mobile penetration levels, only around half (48%) of organisations use mobile marketing (up by only 3% since 2012).

Which of the following digital channels or disciplines do you use for marketing?

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