Thursday, February 27, 2014

Examples of digital technology in retail stores

Bricks and mortar stores have to work hard to compete with online shopping, and one way of doing this is to use technology to create a great in-store experience. 
Technology can be used in various ways: for experiential purposes, to appeal to mobile users, increase convenience for shoppers, or to promote a retailer's online presence. 

Virtual mannequins

In this example, from teamLab, virtual mannequins are triggered by customers removing a hanger from the rail. Customers can then see models in their chosen garment. 


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