Saturday, February 15, 2014

Facebook TV engagement

A new report suggests that Facebook may also be a popular talking shop for TV shows, with up to a quarter of the television audience posting content related to the show they are watching on Facebook.
A minute-by-minute breakdown of aggregated TV-related Facebook interactions shows that the majority of activity happens during the show and there are peaks of activity that map directly to key events in the telecast.
These graphs show how people reacted to an NFL playoff game and the X Factor UK final.

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