Monday, February 17, 2014

Five ways in which search is evolving

The cool thing about search is the way it just keeps changing and growing, meaning website owners and marketers are constantly needing to adapt and exploit new opportunities to maximise their search presence.
Here are five noteworthy directions

1. The search results for desktop and mobile are becoming more diverse

2. More Knowledge Graph integrations

3. The role and importance of structured data in the search results is increasing

4. User signals are becoming even more important

5. Content is increasingly required more in-depth

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