Saturday, February 8, 2014

Marketers spend one day a month researching digital marketing trends

Marketers spend one day a month researching digital marketing trends, according to our new State of Search Marketing Report 2013.

Search engine optimisation is the most popular subject, with 45% of our respondents spending more than two days a month reading up on SEO.

The in-depth report also looks at how companies are using various digital marketing channels, including paid search, search engine optimisation (natural search) and social media marketing.

It follows a survey of over 400 respondents from both companies (client-side advertisers) and agencies, collected in November 2013.



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