Saturday, February 22, 2014

Mobile commerce abandonment rates reach 84%

New data from remarketing firm Cloud.IQ shows that during January the abandonment rate for smartphone users on ecommerce sites was 84%, compared to 72% on tablet and 68% on desktop.

To give some inspiration for mobile designers, We rounded up some of my favourite UX features from various mobile commerce sites and apps that might help to limit user frustration and abandonment rates.

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