Saturday, February 15, 2014

Two thirds of mobile media consumers use a second screen

A survey of 10,000 consumers in 13 countries by MEF found that in 2013 two thirds (65%) of mobile media users browsed the mobile internet in tandem with a second screen (TV, PC, tablet or second phone). 

When traditional media such as newspapers and radio are taken into consideration, the figure rises to nearly nine in ten (89%).

TV is the leading second screen for mobile users globally. In 11 of the 13 markets surveyed it tops the list with 35% watching television while they surf the web on their phone. TV is especially popular in the US and UK (55%), Mexico and Brazil (42%) and in South Africa (41%). 


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