Saturday, March 15, 2014

1% of advertisers generate 80% of PPC clicks

Paid search advertising is dominated by an elite minority of highly successful advertisers, according to data from the Festival of Media Global and Kantar Media.

The report examined search advertising activity in 10 different business categories on Google AdWords in the US, UK and France during January 2014. The study found that 1% of advertisers generated an average of 80% of estimated paid search clicks across all categories.

The results were most prominent in cable & internet services and wireless & phone services, where 1% of advertisers controlled an average of 91% and 88% of estimated paid search clicks respectively.

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