Sunday, March 30, 2014

16% of TV audience is second-screening

According to the latest study from the Council for Research Excellence (CRE), 16% of a television audience is using social media at the same time. 

Less than half (7%) of that segment is engaging in social media related to the actual show they’re watching.

The survey is based on a sample of 1,665 respondents between September and October 2013.

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