Tuesday, March 25, 2014

96% of consumers find video useful when buying online

A new study by Animoto has found that nearly three quarters of consumers are more likely to purchase a product or service if they can watch a video explaining it beforehand.

It also found that 94% of consumers watched a video online last week, 76% of smartphone owners watch videos at least once per week from their phones and 40% of 18-24 year-olds watch videos more than 10 times per week.

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