Saturday, March 8, 2014

A third of online sales now made via a mobile device

According to new data from IMRG and Capgemini 32% of UK online sales were via mobile devices in Q4, up from 27% in the previous quarter.

Visits to e-retail sites via smartphone and tablet devices now account for nearly half of traffic.

Mobile commerce is particularly strong in the apparel sector, with 36% of online sales and a staggering 51% of website visits now coming via mobile devices.

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