Saturday, March 1, 2014

How fast is real-time marketing?

In Econsultancy’s new Real-Time Marketing Survey Report, published in association with Monetate, more than four-fifths of all respondents (80% company, 82% agency) said that responses should occur in two minutes or less.

At the sharp end, 12% of company respondents said that real time was the ability to respond to consumer behaviours in less than a second. 

The ability to respond this quickly obviously requires marketing automation software, as human intervention wouldn’t be feasible in such a short timeframe

How do you define real-time marketing?
 

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