Saturday, March 22, 2014

Real-time advertising spend increased 80% in 2013

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Real-time advertising spend increased 80% in the UK in 2013 and now accounts for 14% of the display market, according to data included in a new infographic.

Last year real-time ad revenue in the UK reached €204m, compared to €82m in France and €113m in Germany.

The graphic also highlights the growth of premium real-time display and video inventory, as well as the variety of brand formats available.

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