Sunday, March 23, 2014

The challenges of real-time marketing in social

A new survey from Immediate Future has found that 51% of brands find it a challenge to extract insights and data from real-time social marketing.

Almost two-thirds of brand marketers say that monitoring trends and headlines is essential for best practice real-time community management in social media. 

Yet more than half say getting real-time data and insights is the biggest obstacle.

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