Monday, March 24, 2014

The struggles of multichannel retailers

A study from Accenture has found that nearly all (94%) of retail decision makers believe that their companies face significant barriers to becoming an integrated omni-channel company.

40% of retailers reported that they are having difficulty integrating back-office technology across all of their channels. 

And although 46% of decision makers surveyed said they already have a dedicated omni-channel team, conflicting priorities and organisational silos remain a key challenge.

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