Sunday, March 2, 2014

Want People to Open Your Emails? Put Their Name in the Subject Line

A new study by Retention Science shows a 2.6% increase in marketing email open rates when the person’s first name is in the subject line.

Here’s one you can definitely use. Retention Science says the ultimate subject line is 6 to 10 words.
Chart 1 - Subject Line Length
Five or less came in with the second highest open rate and everything starts sinking after 10. Bad news is that most of the emails (52%) they studied had subject likes in the 11-15 range.

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